Solmetex

Challenge: The job of equipment maintenance and cost control is often thankless across industries. However, when a typical dental office consumes as much as 57,000 gallons of water annually, it becomes essential to champion a superior solution.

Boston Scientific

Challenge: Promote the unique, ergonomic features of a premium product that was under constant threat of commodification from knockoff competitors.

Medtronic

Challenge: Offer clinicians, who need to navigate tortuous anatomy and contend with the possibility of needle sticks, an alternative to outdated, rigid-dialysis cannulas that make treatment restrictive and uncomfortable for the patient.

Solmetex

Challenge: To educate the dental audience about PowerScrub, with the proprietary Mereduce compound, is an essential environmentally responsible choice from both an environmental and regulatory/inspector perspective.

Augmenix

Challenge: Create a brand personality from the ground up to introduce the SpaceOAR Hydrogel Spacer to both clinician and patient audiences, with a visual presence and message that will universally promote the pioneering benefits of rectum-sparing prostate radiotherapy.

Cardinal Health

Challenge: Combat the pervasive problem of Lead Wire cross-contamination in a provocative concept that asks clinicians to consider just how frequently bacteria are jeopardizing patients during their hospital stays.

Covidien

Challenge: Within the medical disposables industry, adding a groundbreaking feature to a well-established product can trigger an entirely fresh perspective on a medical procedure. In this case, the client developed a distinctively shaped sponge head for their surgical prep applicator, resulting in a substantial change in the speed and effectiveness of site preparation.

Thermo Fisher Scientific

Challenge: To more successfully reach the lab scientist audience, differentiate a line of technologically advanced freezers in a compelling concept by visually elevating their presence while leveraging the company’s dedication and legacy messages.

Solmetex

Challenge: With an EPA deadline regarding hazardous waste imminent, the client aimed to alert customers that they had a solution in place and ready for action.

Smith & Nephew

Challenge: During a surgical procedure, a reliable product performs exactly as described. However, this product surpasses standard performance, and our goal was to emphasize this exceptional quality.

Boston Scientific

Challenge: Introduce game-changing technology to treat pancreatic pseudocysts, employing bold messaging that reminds physicians that without the proper training and support, not every surgeon is up to the task.

DePuy Synthes

Challenge: Leverage the novel “zip tie” technology of this new sternal closure device to highlight the product’s unique features and change how surgeons approach the procedure.